Andrew Wilson, head of EA Sports and newly in charge of Origin, has re-stated the original idea behind the service as his goal, wanting to “re-establish Origin as a service to gamers, not as a means to drive transactions.” This would mean, for many gamers, a complete re-branding of the service, a difficult prospect for the company recently voted the worst in the world for the second year in a row.
EA seems to be pushing the social aspect of a service like Origin in their stated direction, describing the goal as having the service as a gracious host for the player’s games. As a gamer who had to sign up for Origin without ever installing it onto a computer for the single-player experiences of Dragon Age 2 and Mass Effect 3, EA has some work to do if they want me to consider them gracious. I am probably not the only one who feels thus.
